Travis Kelce trades touchdowns for punches in a playful face-off with Chuck Liddell alongside brother Jason

When it comes to blending sports, humor, and business, few do it better than Travis Kelce and his brother Jason Kelce. This time, the NFL champions dove into the world of martial arts. Both star in a commercial for Garage Beer, which throws convention out the window. The surprise guest? None other than UFC icon Chuck “The Iceman” Liddell.

Behind-the-scenes footage shared by TMZ Sports shows Jason Kelce dressed in a kimono, squaring off with Liddell in what looks like a spoof fight sequence. Meanwhile, Travis Kelce takes on the role of a frantic hype man, cheering his brother on with the wild energy of a Happy Gilmore sidekick. The scene climaxes in a comically staged knockout punch from Liddell—plenty of laughs, zero bruises.

Coming in August

According to Marca, the ad is expected to officially drop on August 7. It picks up the irreverent tone from the first Garage Beer spot, where Jason Kelce played a karate master holding a beer. This sequel confirms what fans have long suspected. Travis Kelce and his brother aren’t afraid to poke fun at themselves, and that makes them even more relatable.

For Jason Kelce, recently retired from the Philadelphia Eagles, these kinds of productions mark the beginning of a new media chapter—one that fuses entertainment with personal branding. As for Travis Kelce, it’s a creative way to stay visible while gearing up for training camp with the Kansas City Chiefs.

With his high-profile relationship with Taylor Swift still making headlines, Travis Kelce knows that every move matters. Teaming up with Liddell for a commercial only reinforces his versatility and cements his status as a pop culture figure.

Thanks to the ongoing success of his podcast New Heights, and a fanbase that follows him well beyond the gridiron, Travis Kelce—and Jason Kelce too—are shaping a brand that doesn’t depend on touchdowns to shine.