Tom Brady makes peace with Buffalo… by stabbing them with a stat that still haunts

Tom Brady may have stopped throwing footballs, but he hasn’t stopped throwing shade. In a promotional video for Nike and Fanatics, the seven-time Super Bowl champion attempted a light-hearted reconciliation with the Buffalo Bills. The result? A fresh wound in Orchard Park, just as the franchise gears up for what could be a historic season.

The clip, posted on TikTok, shows Tom Brady unwrapping a Bills jersey—number 17, Josh Allen’s. He treats it like an unexpected gift. “What is this?” he says with a mocking tone. Then Brady compliments the icy design of the new alternate uniform, part of Nike’s “Rivalries” line, calling the chrome finish “intimidating.”

Social media on fire

But the moment that lit up social media came when Tom Brady was asked to sign the jersey. He scribbled his name next to a stat Buffalo fans would rather forget: “33-3 vs. Bills.” He held it up to the camera and flashed a grin. “Looks pretty good,” he said.

𝗧𝗥𝗘𝗡𝗗𝗜𝗡𝗚: The legendary Tom Brady signs a new Bills QB Josh Allen rivalry jersey:

“33-3 vs. Bills!”

😭😭😭 pic.twitter.com/X4WcDTLuJg

— Dov Kleiman (@NFL_DovKleiman) August 29, 2025

As reported by Marca, this gesture didn’t soften the relationship between Tom Brady and Buffalo fans—it reignited two decades of resentment. And the numbers don’t lie: during his time with the New England Patriots, Brady was nearly unbeatable against the Bills, racking up 33 wins and just 3 losses. Even after leaving Foxborough, Brady beat them again as quarterback of the Tampa Bay Buccaneers.

The fans clap back

The reaction online was instant. “Not even retired, and Tom Brady still haunts us,” one fan posted on X (formerly Twitter). Another added, “It’s October and Brady already pissed us off.” The timing couldn’t be sharper. The Bills are set to debut their new uniform on October 5—against the Patriots, no less—in a game broadcast by FOX Sports. And yes, Brady will be in the booth as lead commentator.

This return, even from the broadcast booth, is symbolic. Tom Brady won’t be on the field, but his voice will echo through a stadium that spent years trying to escape his shadow. And while the Bills are now serious contenders—with Josh Allen as reigning MVP and two straight AFC Championship appearances—the emotional weight of Brady still lingers.

Polarizing figure

Brady’s jab also carries a commercial twist. Fanatics, which distributes the new uniforms, seized the moment to push the video viral, knowing full well that Tom Brady remains a polarizing figure. From a merchandising angle, the clip doesn’t just promote Allen’s jersey—it turns Brady into part of the product, even if only as the villain.

For the Bills, the challenge is twofold: win the elusive Lombardi Trophy, and finally exorcise the ghost of Tom Brady. Because even off the field, Tom keeps winning—at least in the storyline.