This athlete shines not only on the court but has also accumulated considerable wealth outside of it. One of his most astute investments was in Beats by Dre products, and he remains a prominent sponsor of the brand.
LeBron appears in Beats by Dre’s new product commercial
>James is the first athlete seen in the video, where he is shown practicing his shots on a court. While the voice of hip-hop icon RZA narrates part of his story. The video then transitions to showcase Messi and Ohtani performing similar exercises, concluding with shots of the new products.
Listen to your heart.
Powerbeats Pro 2 with Heart Rate Monitoring for workouts is available to order starting today.
Narrated by @RZA. pic.twitter.com/dzB6QgYUKJ
— Beats by Dre (@beatsbydre) February 11, 2025
Athletes share their thoughts on the advertising experience
After the launch, James, Messi, and Ohtani shared their thoughts on the new Beats and what it meant to be part of this notable ad campaign.
>LeBron James stated, “I’ve always been a huge fan of the Powerbeats line from the beginning, and seeing its evolution into the new Powerbeats Pro 2 is amazing. Music has always been a key source of inspiration in my training. And these headphones take a product that was already legendary to a whole new level.”
>Meanwhile, Messi mentioned, “Although we come from different sports, what connects us is our shared passion for achieving the highest performance. This campaign reflects how true strength comes from within. How each of us has harnessed that inner drive to push forward and improve throughout our careers.”
On the other hand, Ohtani said, “Being part of this campaign with LeBron James and Lionel Messi is truly special. It’s essential to connect with the heart, no matter if you’re an athlete at the top or just starting out. I’m excited to partner with Beats to share that message with everyone.”
