The “Mamba Mentality” hits the blaugrana pitch
This decision is far from random, it aims to keep Kobe Bryant global legacy alive, inspiring athletes worldwide with his relentless “Black Mamba” spirit.
The snakeskin texture across the shirt and Barça crest is a direct nod to the fearless and unyielding nature that defined Kobe career.
Better is the only choice. FC Barcelona’s purest expression of footballing perfection meets the constant growth mindset of Mamba Mentality.#NikeFootball @nike @nikefootball pic.twitter.com/7ixX2vJoTf
— FC Barcelona (@FCBarcelona) July 29, 2025
The kit comes in two color variants and is part of a full product line, including tracksuits and limited-edition sneakers. All launched as part of a three-season collaboration between Barcelona, Nike, and the Kobe Bryant Foundation.
A star-studded launch full of symbolism
The campaign launch matched the emotional weight of the tribute. Key players from the men’s and women’s squads, such as Frenkie de Jong, Alexia Putellas, and Claudia Pina. Appeared in a viral video performing rondos, one of football’s most iconic drills, under the spirit of the “Mamba Mentality.”
This symbolic act reflects how Kobe’s influence goes beyond basketball, fueling ambition in elite athletes across all disciplines.
Barça will officially debut the kit in a friendly match against FC Seoul on July 31. Kicking off a season where Kobe Bryant passion, perseverance, and pursuit of greatness will be more present than ever.
With this bold and meaningful design, Barcelona doesn’t just present a stunning kit. They double down on values that reach far beyond football, determination, hard work, and the inspiration to strive for excellence.
