Bronny James and the moment that changed his story forever
For a young man who has lived much of his life in the spotlight, this experience marks a clear before and after. A step that goes far beyond traditional basketball.

More than a player: Bronny as the new face of a digital legacy
What makes this occasion even more special is that Bronny James isn’t just joining the game as another athlete. He will appear alongside his father, LeBron James, in the same edition of NBA 2K.
Seeing father and son share a virtual space excites fans and symbolizes the continuation of a legacy at a time when sports and digital culture are deeply intertwined.
Bronny James grew up immersed in this hybrid world where basketball and video games blend seamlessly. Being part of NBA 2K26 is a double honor for him. Not only a recognition of his athletic talent but also a cultural milestone.
It clearly signals that he is carving his own path, earning a place for himself while honoring the James family name.
That radiant smile says it all, the passion, hard work, and dreams Bronny carries with him. From high school courts to the biggest stage in digital basketball. Bronny James is writing a new chapter in his family’s story, and the world is ready to watch.