Alisha Lehmann divides the football world with her style both on and off the pitch

Alisha Lehmann needs no introduction. At 26 years old, she’s not only a forward for Juventus and a key player for the Swiss national team, but also a global phenomenon.

Her Instagram account, with over 17 million followers, makes her the most followed female footballer on the planet, yes, even ahead of the legendary Roger Federer, and that level of visibility doesn’t go unnoticed.

Alisha Lehmann: Between brilliance and controversy, the Swiss star shaking up women’s football

But her image divides. Is she an athlete or a celebrity? Can someone be both without drawing polarized reactions? Alisha Lehmann has chosen not to choose, and that decision has placed her at the center of the media storm.

While many see her as a modern inspiration, others criticize her for her style, fashion campaigns, and public life as an influencer.

Beyond makeup: a fierce competitor with personality

Born in Tägertschi, Switzerland, Alisha Lehmann grew up around footballs and challenges. She began her career in mixed teams before shining at FC Frauen. She later played for clubs like West Ham, Everton, and Aston Villa, before joining Juventus in 2024.

Her rise through European football has been steady and well earned, marked by goals, assists, and explosive speed.

Yet her true rebellion hasn’t just been on the pitch, it’s been her open embrace of femininity. “I wear makeup because it makes me feel strong,” Alisha has stated, sending a clear message: femininity and competitiveness are not opposites.

With million-dollar endorsements, high-level photoshoots, and undeniable social media presence, Alisha Lehmann challenges traditional football norms.

And though her critics continue to question her place, each match gives her the chance to silence them with talent.

Now, with a crucial showdown against Spain in the Euros, the Swiss striker has the chance to prove what millions already believe: that she can be an icon, an influencer, and an elite footballer all at once. And maybe, change the game forever.