Dana White and CBS-Paramount: what this deal promises to change in the boxing industry

Dana White is diving into boxing with a historic deal that promises to forever change the landscape of combat sports.

Starting in 2026, Zuffa Boxing, backed by TKO Group and the powerful Saudi group Sela, will broadcast 12 events per year on Paramount+ and CBS, bringing the UFC experience directly into the world of boxing.

With this move, Dana White is not only looking to expand his empire but also to impose his vision on a sport long considered fragmented and full of regulatory obstacles.

Zuffa Boxing and CBS-Paramount: a strategic alliance

The deal includes a mix of regular fight cards and mega-events, some broadcast on Paramount+ and others on CBS, aiming to attract both UFC fans and traditional boxing audiences.

Dana White has compared the model to talent development programs like The Ultimate Fighter or the Contender Series, where young prospects can prove their worth to the public.

“I’m excited to deliver major boxing events to a global audience. Paramount will be the home for UFC and boxing fans to watch the best fights in combat sports,” Dana White said in a statement from TKO.

 

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This move reflects his intention to control the product, consolidate rankings, and create stars under his own banner, just as he did with the UFC.

Dana White vision and the Ali Act

One of the most controversial aspects of this project is the reinterpretation of the Muhammad Ali Boxing Reform Act.

Dana White has stated that Zuffa Boxing will allow fighters to choose between competing under the traditional framework or “our version of the Ali Act.”

For White, the original legislation has held back the business, and his version promises efficiency and complete control over matchups, titles, and careers.

However, critics warn that this could concentrate too much power in the hands of Zuffa Boxing, reducing boxing’s historic independence.

Dana White bet isn’t limited to control, he also has strong financial backing. The Sela group contributes $10 million annually, while Paramount provides a stable broadcasting platform.