Sophie Cunningham left off the list, but racking up millions in followers and deals

Sophie Cunningham doesn’t need a list to prove she’s relevant. The Indiana Fever guard didn’t make Boardroom’s ranking of the 10 most-followed WNBA players on Instagram. But her reaction was as funny as it was telling. “Guess not 😂,” Cunningham posted on social media when a fan jokingly asked if she was still in the league.

According to outlets like Sportskeeda, Sophie Cunningham took the snub in stride. Even though she didn’t crack the ranking, her digital presence has exploded over the past few months of 2025.

Popularity through the roof

Sophie Cunningham knows how to turn every moment—on and off the court—into momentum. Her popularity skyrocketed after a June 17 game against the Connecticut Sun, when she fiercely defended teammate Caitlin Clark. The scuffle got her ejected, but the clip went viral. Cunningham’s TikTok jumped from 300,000 to over a million followers in just days. Her Instagram also surged past the million mark. While she’s still behind Angel Reese (5.1M) and Clark (3.6M), who top the list, Sophie is clearly in the conversation.

 

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But Sophie Cunningham didn’t stop at going viral. She’s cashing in, big time. She’s landed endorsement deals with brands like Ring, Arby’s, and Adidas. And she recently became co-host of the podcast “Show Me Something” with The Volume, where she talks basketball, pop culture, and social issues. In one episode, Cunningham clapped back at Skip Bayless, who accused her of riding Clark’s fame. She didn’t hesitate to tell him to stop commenting on things he clearly doesn’t understand.

More than just numbers

Beyond the follower counts, Sophie Cunningham represents a new wave of athletes who get the media game without losing their authenticity. Her direct style, her ability to connect with fans, and her role as a vocal defender on the court make Cunningham a figure who goes way beyond the box score. She may not be in Instagram’s top 10, but her impact is measured in engagement, influence, and how often her name pops up in sports conversations.

In the WNBA, the game isn’t just played on hardwood—it’s also played in the digital spotlight. And Sophie Cunningham proves that real power doesn’t always come with medals or rankings. Sometimes, all it takes is a witty comeback, a fierce play, and a loyal community that wants more of her.

 

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