‘Project B’ is a new women’s basketball league that will feature tournaments in cities across Asia, Europe and the Americas.
The league has already signed WNBA players to join the league, according to co-founder Grady Burnett.
Eventually, the goal could be to rival the W. pic.twitter.com/MUYO8ZTzA6
— The Athletic (@TheAthletic) October 9, 2025
An offer too tempting to ignore
The proposal to Caitlin Clark isn’t just about money. Project B promises elite facilities, charter flights, enhanced security, and conditions that many players still don’t enjoy in the WNBA. In that context, the offer becomes even more enticing—especially considering Clark previously turned down $15 million from the Big3. That move showed her decisions aren’t driven solely by cash. But by the quality of the sporting project and the professional environment.
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Caitlin Clark, currently recovering from a groin injury, remains the most sought-after name in the WNBA. Her impact goes beyond the court. She’s been linked in the media to figures like Travis Kelce and Taylor Swift. Besides, her presence at high-profile events makes her a top-tier commercial asset. The possibility of her leaving the WNBA while still on the rise would be a tough blow for the league to absorb.
A business model under pressure
The question now is whether the WNBA can hold on to Caitlin Clark—or if Project B will pull off the unthinkable: signing its biggest star during a moment of structural transformation. What’s at stake isn’t just Clark’s future, but the business model and competitive edge of women’s basketball on a global scale.
Because when a player like Caitlin Clark is in play, it’s not just about millions. It’s about legacy, impact, and who has the vision to shape what comes next.