The media presence of Travis Kelce, Kylie Kelce, and Taylor Swift has skyrocketed since they launched their podcasts. These shows have become a direct window for fans, offering exclusive insights and personal stories that go beyond the NFL fields and concert stages. Fans no longer just watch games or concerts—they connect directly with their favorite stars through these podcasts.
However, a ‘New Heights’ episode with Taylor Swift nearly broke the internet. It garnered over 15 million views in just two days, and the live stream was truly impressive. What sparked this frenzy? The singer announced her new album, ‘The Life of a Showgirl’, creating a surge of excitement among her fan base. Social media exploded with reactions, clips, and commentary, making this episode a cultural moment.
An incredible rise
According to The Sports Rush, about 1.3 million people tuned in live to watch Taylor Swift during the podcast. Despite this success, ‘The Joe Rogan Experience’ remains the number one podcast on major platforms like YouTube and Spotify. Rogan’s long-standing influence and massive following keep his show undeniably trending.
Even so, ‘New Heights’ has firmly entered the “top ten podcasts”. Last week, it ranked 4th on Spotify, and its daily view count continues to climb. Given this momentum, it’s entirely realistic to think it could reach number one, even if only for a short period.
This scenario isn’t unprecedented. In 2024, Kylie Kelce’s podcast ‘Not Gonna Lie’ surpassed Rogan’s and hit number one, staying at the top for about ten days. This was a major achievement for Jason Kelce’s wife, especially considering Rogan’s enormous audience. Analysts suggest one key reason could be podcast length: Kylie’s episodes run around 45 minutes, while Rogan’s typically last three hours, making her content more accessible for casual listeners.
With these growing audiences and increasing media attention, it’s clear that Travis, Kylie, and Taylor are reshaping the podcast landscape, turning their personal platforms into must-watch media events for fans worldwide.
