Kyle Juszczyk’s wife, Kristin, is stealing the show in the NFL. That’s no surprise, since her taste and talent in fashion have made her stand out with her unique designs. In fact, celebrities and athletes like Taylor Swift, Simone Biles, Caitlin Clark, and Taylor Lautner have worn her jackets. Now, she celebrates a milestone as the 49ers prepare to face the Cardinals in Week 3.
Kristin Juszczyk’s rise has been remarkable, and she didn’t let the day her brand became famous go unnoticed. She aimed to give female NFL fans stylish apparel, since stores previously offered them very few options.
A rewarding moment for Kristin Juszczyk
According to EssentiallySports, the 49ers added her brand Off Season to the team store. That moment marked a huge achievement for Kristin. She recently honored it by reposting Rochelle Aiyuk’s story, wife of WR Brandon Aiyuk. The caption read: “Iconic moment: when you discover your brand is officially in the team store. This is truly legendary.” Today, her custom-designed apparel is available at Levi’s Stadium—a major success for the designer.
In another Instagram story, Kyle Juszczyk’s wife shared a photo with her iconic jackets, writing: “In honor of our @offseasonbrand puffers being available in the team store, I’ll be at the store this Sunday at 11 am to sign some and hopefully meet some of you. I can’t wait for you to feel this.” With this, she invited fans to join her in celebrating the milestone.
In a month, Kristin Juszczyk has:
• Created a custom jacket for Taylor Swift
• Signed a licensing deal with the NFL
• Surpassed 1 million Instagram followers
• Appeared on The Today Show
• Reached deals with Invisalign and Gatorade
• Raised $75K+ for breast cancer research… pic.twitter.com/or8hOOJpJL— Front Office Sports (@FOS) February 11, 2024
Kristin’s success comes from launching a product that barely existed in the market. In January, during her brand’s launch with Emma Grede, she explained: “Off Season came from my passion for high design and the desire to elevate female NFL fans’ apparel into something truly unique.” Since then, NFL wives, celebrities, and fans have proudly worn her pieces.
She added in an interview: “As a fan, I always felt there was a gap in the industry. When I walked into team stores, there was only a small section for us. Meanwhile, at games, it seems like half the fans are women.”
She also said: “I always wanted to design for fans. I had a clear vision of walking into a stadium and seeing fans wear [my designs].” That dream came true, since female fans now frequently wear her creations at stadiums, something that makes her very proud of her work.
