Jerry Jones faces double pressure with Cowboys in crisis and FIFA in his stadium

Jerry Jones received news that upset many fans. FIFA decided AT&T Stadium, home of the Cowboys, will be called “Dallas Stadium” during the 2026 World Cup. The move aims to block non-event sponsors, but it sparked anger in Arlington, the city that hosts the venue.

According to Essentiallysports, the Cowboys’ owner must cover all AT&T logos and accept the stadium’s temporary identity change. For Arlington residents, who fund and maintain the building, the decision feels like a blow to their pride.

Fan pressure and the official stance

Jerry Jones knows the controversy won’t fade quickly. Social media is full of demands to rename the venue “Arlington Stadium.” Yet FIFA enforces strict rules against what it calls “ambush marketing.” Arlington’s mayor, Jim Ross, downplayed the issue, saying Dallas’ reputation also benefits his city.

AT&T Stadium, home of the Dallas Cowboys, will be renamed “Dallas Stadium” for the 2026 World Cup, per @FOX4

But the stadium isn’t even in Dallas. It’s in Arlington, and the city put up $325M for it 😬

Details: https://t.co/gqfv688QXi pic.twitter.com/Ga5jU55fUk

— 5 GOATs (@5GOATs_) December 4, 2025

Meanwhile, Jerry Jones watches the stadium prepare for nine World Cup matches, including a semifinal on July 14, 2026. The excitement is huge, but the name debate keeps growing.

The Cowboys’ reality

Beyond the FIFA World Cup, Jerry Jones faces another battle. The Cowboys are close to missing the playoffs. Their 44-30 loss to the Lions dropped their chances to just nine percent. Still, Jones stayed optimistic, admitting he enjoys “daydreaming” about a miracle finish.

Dallas and AT&T Stadium have hit on one of the best venue slates in the entire FIFA World Cup. Here are the five group stage matches that will be played in DFW next summer:

Netherlands-Japan (June 14 3 p.m.)
England-Croatia (June 17 3 p.m.)
Argentina-Austria (June 22 12 p.m.)…

— Nick Harris (@NickHarrisFWST) December 6, 2025

Jerry Jones insisted the team is better than it showed in Detroit and can still win the last four games. If they succeed, odds rise to 47 percent, though the schedule includes tough rivals like the Vikings and Chargers.

Between controversy and dreams

Jerry Jones lives a moment of contrasts. On one side, FIFA’s global spotlight and the stadium’s identity dispute. On the other, a team struggling to find consistency. Between criticism and hope, the Cowboys’ owner insists nothing will stop him from dreaming of a better future.