Deion Sanders goes off on the Jaguars: “They don’t know how to use Travis Hunter”

Deion Sanders doesn’t need to be in the NFL to make noise. This week, the current Colorado head coach lit up the mic again, calling out Liam Coen, the man in charge of the Jacksonville Jaguars. In Sanders’ view, Coen is mismanaging Travis Hunter’s talent. “They’re not using him enough… I know what he can do. I saw it every day for three years,” Sanders said, as reported by Marca.

The bond between Deion Sanders and Travis Hunter isn’t just another coach-player relationship. Back in 2022, Hunter left Florida State to follow “Coach Prime” to Jackson State, and later to Colorado. Under Sanders’ guidance, Hunter became a two-way phenom—an elite wide receiver and cornerback. His 2024 season was so dominant, he took home the Heisman Trophy, a rare feat for someone who excels on both sides of the ball.

Lack of strategy

That’s why when the Jaguars traded up from the fifth to the second overall pick to land Travis Hunter, expectations were sky-high. But three weeks into his rookie NFL season, the numbers aren’t matching the hype: just 10 catches for 76 yards and one pass deflection. For Deion Sanders, the issue isn’t Hunter’s ability—it’s how Jacksonville is using him. “I know how to use him better,” Sanders said, making it clear he’s not impressed with what he’s seeing from the Jaguars.

TRENDING: Deion Sanders believes the #Jaguars are using Travis Hunter WRONG 😳😳

“They’re not using him enough… I’ve seen it with my own eyes on an everyday basis for three straight years so I know what he’s capable of”

Hunter has just 76 receiving yards and 1 pass deflection pic.twitter.com/gVdaGmuiBW

— MLFootball (@_MLFootball) September 23, 2025

Pressure is mounting on Travis Hunter. Not just because he’s a top draft pick, but because his mentor keeps speaking out. Hunter has said before that Deion Sanders is like a father to him—someone who guides him beyond football. And now, that same “football father” is raising his voice in public.

Talent isn’t the problem

Meanwhile, the Jaguars sit at 2–1 in the AFC South, trailing Daniel Jones and the Colts. The team is winning, but the narrative around Travis Hunter is starting to feel like a distraction. Will Coen adjust his scheme to unlock the full potential of his prized rookie? Or will Hunter remain in a secondary role while his former coach defends him from Boulder?

One thing’s clear: Deion Sanders knows what he’s talking about, and the Jaguars’ staff might want to listen. If Travis Hunter doesn’t break out soon, the debate won’t just be about play-calling—it’ll be emotional, media-driven, and deeply personal. Because in this case, talent isn’t the question. The real issue is who truly knows how to use it.