Dak Prescott earns like royalty, but still hasn’t cracked the elite $100M club

Dak Prescott is sitting in a spot most athletes only dream of. As of Forbes’ 2025 list, Prescott ranks as the fourth highest-paid athlete on the planet, ahead of global icons like Lionel Messi and LeBron James. Yet, despite the massive paychecks, Prescott hasn’t joined the exclusive club of NFL players with a net worth north of $100 million. That gap between earnings and actual wealth has raised eyebrows both inside and outside the Dallas Cowboys locker room.

At 32, Dak Prescott has signed contracts totaling nearly $300 million since being drafted in the fourth round back in 2016. His latest extension with the Cowboys—four years, $240 million—cemented his status as one of the league’s top earners. But according to estimates cited by The SportsRush, Prescott’s current net worth hovers around $90 million, placing him 23rd among the NFL’s wealthiest players.

Building a fortune

The difference between what Dak Prescott earns and what he keeps is no small detail. While defensive star Micah Parsons carries a salary cap hit of just over $20 million in 2025, Prescott’s impact exceeds $50 million. And by 2026, that number will skyrocket to more than $74 million—over three times what Parsons will earn this season. Financially speaking, Prescott is the undisputed face of the franchise.

But Dak Prescott isn’t just cashing checks from the Cowboys. He’s the majority owner of several restaurant chains across Texas and boasts one of the most lucrative endorsement portfolios among active NFL players. Brands like Adidas, Beats, and Sleep Number have all bet big on him. These ventures continue to boost his commercial profile and inch him closer to that $100 million milestone.

 

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Debated records

On the field, Dak Prescott’s 2-5 playoff record remains a talking point. Still, he’s played 16 or more games in six seasons, and in four of those, the Cowboys finished with at least 10 wins. His win percentage (.605) ranks sixth among active quarterbacks with over 75 starts, according to data from Pro Football Reference.

The 2025 season will be pivotal. Dallas is coming off a three-game losing streak, and Dak Prescott’s future with the team may hinge on how he responds in the coming months. One thing’s for sure—whether it’s on the field or in the boardroom, Prescott continues to make headlines and rake in millions.