Bad Bunny will light up the halftime show at Super Bowl LX on February 8, 2026, at Levi’s Stadium in Santa Clara, California. The announcement, made during Sunday Night Football between the Packers and Cowboys, didn’t go unnoticed. But instead of sparking unanimous applause, it stirred a mix of excitement, cultural pride, and a surprising wave of backlash.
The Puerto Rican performer, who previously appeared on the Super Bowl stage in 2020 alongside Shakira, now returns as the main act. With multiple Grammy wins, streaming records, and undeniable global reach, Bad Bunny stands as a figure who transcends genres and borders. Still, as noted in the article published by Marca, not every NFL fan welcomed the news with open arms.
Mixed reactions
On social media, some users voiced disappointment over not seeing artists like Taylor Swift, who had been heavily rumored. Others questioned whether the show might be entirely in Spanish, suggesting it could alienate part of the audience. “A halftime show all in Spanish?. I don’t mind, but it’ll probably be the most hated in history,” one user wrote. Some doubted Bad Bunny’s ability to connect with the traditional Super Bowl crowd, used to headliners like Beyoncé, Rihanna, or Usher.
But beyond the criticism, Bad Bunny’s selection for the Super Bowl halftime show marks a historic moment. It’s the first time a Latin artist will lead the most-watched broadcast of the year in the United States. “This goes beyond me. It’s for my people, my culture, and our story. Go tell your grandma we’re doing the HALFTIME SHOW AT THE SUPER BOWL,” the singer said in a statement released by the NFL.
Cultural reach on full display
The league, along with Apple Music and Roc Nation, backed the decision, highlighting Bad Bunny’s cultural and musical impact. For many, the announcement signals a bold move toward diversity—and a chance to redefine what it means to take center stage at the biggest event in sports and entertainment.
Bad Bunny isn’t chasing approval. He’s chasing visibility. And if the Super Bowl is the most coveted stage, he’s ready to turn it into a celebration of identity, rhythm, and representation. The noise may continue, but the message is clear: reggaeton has earned its place at the heart of the NFL.
