Deion Sanders launches the “T-Shirt Rule” to revive Colorado

Just when it seemed Deion Sanders’ project in Colorado had peaked in 2024—with Travis Hunter and Shedeur Sanders dominating headlines—the present looks far more uncertain. The Buffaloes hold a losing record (3–4), the offense is showing cracks, and Coach Prime himself continues to battle health issues. But if Sanders has proven anything since arriving in Boulder, it’s that he doesn’t sit still in the face of adversity.

In a move that’s both symbolic and strategic, Deion Sanders unveiled the “T-Shirt Rule.” It’s an internal initiative aimed at identifying the 14 most trustworthy players on the team—seven on defense and seven on offense. According to TheSportsRush, coaches are asked to nominate athletes who, through their attitude, training habits, and commitment, deserve to wear a shirt that reads “I Am.” As in, “I’m that guy,” the one you can count on come Saturday.

A statement of intent

“There’s a lot of separatism,” Deion Sanders explained. “By conference, by national team, by finances, by how they drive and dress… I want to know who I can count on.” That quote captures the spirit of the rule: turning responsibility into a visible badge, a declaration of intent inside the locker room.

 

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The idea comes right after a meaningful win over Iowa State, ranked No. 22. While Colorado won’t reclaim its spot in the national rankings this season, that victory proved the team still has competitive fire. And Deion Sanders wants to stoke it.

Upcoming matchups

Next up is Utah, an unranked team with solid credentials. The Utes have only lost to top-17 opponents and recently crushed the Sun Devils before edging BYU in a nail-biter. Colorado, meanwhile, will be seen as the underdog. But that’s exactly the setting where Deion Sanders tends to bring out the best in his players.

The “T-Shirt Rule” isn’t just a motivational tactic. It’s a way to redefine leadership—demanding without punishing, rewarding without promising. In a locker room that needs unity and clarity, Deion Sanders is betting on emotion and competition. And if his 14 chosen players step up, Colorado could climb back to .500 this weekend. Because in Boulder, conviction wears a shirt too.