High standards in his program
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This new policy comes at a pivotal moment for the Colorado Buffaloes. After a 2024 season that ended with a 9–4 record and an appearance in the Alamo Bowl, the team now enters a new phase without key figures like Shedeur Sanders, who was the starting quarterback and a central piece of the project. The transition demands leadership, and Deion Sanders is stepping up with a firm hand.
Strategic focus
But this isn’t some improvised strategy. Deion Sanders has been consistent in his approach since taking over in 2022. His direct style—sometimes controversial—has drawn both criticism and admiration. What’s undeniable is that he’s transformed the team’s culture, attracting talent and media attention like few other NCAA programs.
His presence at the 2025 Big 12 Media Days confirmed that Deion Sanders sees the bigger picture. In his opening statement, he emphasized that building men of integrity is just as important as winning games. “It’s not just about playing well. It’s about representing well,” Deion has said on multiple occasions.
Deion Sanders has made his bet clear. He wants to shape athletes who are also exemplary students and responsible citizens. And to do that, it’s not enough to train hard. You have to dress properly, sit up front, and look your professor in the eye. In Colorado, respect starts in the classroom. And Coach Prime isn’t giving up a single yard.