Arch Manning entered the 2025 season with massive expectations. Texas trusted its young quarterback to compete for the national title. Many analysts even labeled him a Heisman favorite. However, that early momentum vanished quickly. The Ohio State Buckeyes crushed Texas’ hopes in the season opener, and that blow immediately affected Manning’s NIL value.
Peyton Manning’s nephew once held an NIL valuation of 6.8 million dollars. That figure looked solid and reflected the magnitude of the media buzz around him. But his production on the field didn’t match the hype. Every mistake directly damaged his market perception. His valuation fell to 3.6 million dollars before the matchup against Georgia—a drop that shocked many fans.
The unexpected rise of the season
According to The Sports Rush, the perfect contrast is Jeremiah Smith, who experienced a steady rise during the same stretch. The Buckeyes receiver established himself as an imposing figure. Smith surpassed 2,000 career yards and also won a national championship.
He is now considered one of the country’s most promising athletes, as his NIL value reached 4.2 million dollars, according to On3. Smith led the Big Ten with 1,315 receiving yards last season. He also topped the conference with 15 receiving touchdowns, and his dominance continues this year. With only a few games left, he still leads the league in touchdown receptions.
Peyton Manning and his son Marshall watch Arch Manning warm up before the Longhorns take on Georgia… #HookEm pic.twitter.com/YWt2yJA0IU
— Bob Ballou (@BobBallouSports) November 16, 2025
Smith will be eligible for the 2027 NFL Draft, and everything points to him becoming one of the most coveted players. Unless something unexpected happens, he will be the first wide receiver selected.
Meanwhile, Manning’s situation looks different. Many believe he will return to college football for another year after losing rhythm and confidence, which hurt his image. Texas improved its overall play, but the hype around its quarterback faded, and Manning is no longer seen as the generational prospect many imagined.
Smith shifted the narrative from Week 1. He spoiled Manning’s spotlight debut with dominant performances. His impact shows both on the field and in the NIL rankings.
Manning will now have new chances to bounce back. Texas continues working to develop his potential, but the title of college football’s top phenomenon now belongs to Smith, whose name will dominate fantasy leagues and future debates.
