Launch of the Kobe 3 Protro
According to Sportskeeda, the Kobe 3 Protro is set to launch on August 23—Kobe Bryant’s 47th birthday. The design preserves the iconic mesh of the original Kobe 3, but adds technical upgrades under the “Protro” concept, aimed at enhancing performance while staying true to its roots. The all-white color scheme reinforces the “Halo” theme, a celestial tribute that connects directly to Kobe’s eternal status in NBA history. Vanessa Bryant and fans alike have embraced the symbolism.
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The campaign also features New York Knicks guard Jalen Brunson. Who appears alongside Natalia in the commercial. Brunson’s inclusion isn’t random—he’s one of the rising stars who openly credits Kobe Bryant as a major influence on his game. His presence adds a generational bridge to the tribute.
Honoring the Mamba
But the tribute didn’t stop there. Days earlier, the Los Angeles Dodgers hosted a special night in honor of Kobe Bryant. Vanessa Bryant and her daughters were invited as guests of honor. Bianka, the youngest, threw out the ceremonial first pitch, while fans received a Kobe bobblehead in a Dodgers jersey and custom Kobe 6 Protro sneakers. Vanessa responded on social media with multiple heart emojis, reinforcing the emotional bond between the Bryant family and the city of Los Angeles.
Natalia, who’s been carving her own path in modeling and film production. Proves that the Bryant name stands for more than athletic greatness—it represents elegance, resilience, and purpose. Her role in this campaign isn’t just a nod to her father. It’s a statement that the legacy continues, now from new platforms, with Vanessa Bryant supporting every step of the way.
With each move, each launch, and each gesture. Vanessa Bryant and her daughters continue to write chapters that honor Kobe Bryant. Not through easy nostalgia. But through emotional connection and the enduring power of Mamba Mentality.