NBA legends not only dominated on the court but also built extraordinary fortunes that continue to inspire fans worldwide. By investing their earnings wisely, these basketball icons transformed their salaries and endorsements into lasting wealth.
Throughout NBA history, stars like Michael Jordan, LeBron James, Stephen Curry, Kobe Bryant, Larry Bird, and Shaquille O’Neal left an unforgettable legacy in basketball. Beyond their athletic success, they turned their popularity into financial empires. Their impact transcended the game, proving that athletes could thrive as global entrepreneurs as well.
Michael Jordan
According to Mundo Deportivo, Michael Jordan remains the wealthiest athlete ever. His fortune is estimated at $4 billion, a figure that highlights how he leveraged his NBA career into monumental business success. During his playing years, Jordan earned about $90 million in salaries, but the majority of his wealth came from investments and endorsements. His partnership with Nike and the creation of the iconic Air Jordan brand revolutionized sports marketing and still generates enormous revenue today.
[10/8/2024]
LeBron James y Stephen Curry ganaron el oro juntos. Dejaron estos fotones para la historia 🥇🏀¡LEYENDAS! pic.twitter.com/Yh6V7RDJb7
— NBA Latam (@NBALatam) August 10, 2025
LeBron James
LeBron James of the Los Angeles Lakers also built a billion-dollar net worth. By May of this year, his NBA contracts had earned him approximately $479 million. However, LeBron expanded his wealth by investing in media, including The Times of India, and by signing several commercial deals. His influence both on and off the court continues to grow, making him one of the most successful athletes of all time.
Stephen Curry
Stephen Curry, widely regarded as the greatest shooter in NBA history, also secured remarkable earnings. His NBA career alone has provided him with over $410 million, and his salary for the 2025-2026 season will reach $55.76 million. Off the court, Curry’s ventures in technology and media further increase his financial stability.
Other NBA legends and their fortunes
The late Kobe Bryant amassed a fortune of about $600 million, while Shaquille O’Neal built an estimated $500 million net worth. Both athletes invested in businesses, media projects, and endorsements, ensuring that their legacies extended far beyond basketball.
In the end, these NBA icons demonstrate how athletes can turn talent into generational wealth, inspiring future players to follow their example both in sports and business.
