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Golden State Warriors

Stephen Curry drops 49 and opens up about his most expensive breakup

Stephen Curry breaks free

Stephen Curry faces injury calmly while Dub Nation begs for his return
Stephen Curry faces injury calmly while Dub Nation begs for his return

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Stephen Curry is redefining the limits of NBA performance at 37 years old. At the same time, he’s making key decisions off the court. After his monster showing against the Spurs — 49 points, 9 threes, and a nail-biting 109-108 win — the Warriors’ point guard spoke openly about his official separation from Under Armour. This was the company with which he built a relationship lasting more than a decade. And he did it with the same clarity he shows when pulling up from deep.

In statements collected by EssentiallySports, Stephen Curry explained that ending his partnership with Under Armour was “for the good of both sides.” He acknowledged the sneaker industry’s complexity and admitted that, while they tried to build something sustainable, their paths had to diverge. “It’s a little disappointing, considering what we achieved with Curry Brand in the last five years and the announcement we made two years ago,” he said. But he also made it clear he’s excited about what’s next. “Our motto is to change the game for good, and I hope to show something important in the future.”

Breakup with purpose

This wasn’t an impulsive move. Since 2020, Stephen Curry had launched Curry Brand as a purpose-driven extension. It wasn’t just about sneakers, but about social impact. The brand renovated 20 courts in vulnerable communities, trained more than 15,000 coaches, and benefits over 300,000 kids worldwide. For the Golden State star, that legacy outweighs any contract.

The story with Under Armour began in 2013, when Nike made a huge blunder during a pitch. They mispronounced his name and used recycled slides from Kevin Durant’s presentation. That slip opened the door to an initial $4 million deal that eventually grew into a $215 million contract with equity. In 2023, they signed an extension designed to follow him even after retirement.

Leading without middlemen

Now, with Curry Brand fully in his hands, Stephen Curry wants to lead without intermediaries. And he’s doing it at a time when his game looks sharper than ever. In his last two outings, he averaged 47.5 points with shooting splits of 56% from the field, 42% from three, and 95% from the line. Two straight nights with more than 45 points — a feat only shared with Michael Jordan after turning 35.

Stephen Curry’s decision also carried symbolic weight. Against the Spurs, he laced up Nike Kobe 6 “Mambacita,” a nod to Kobe Bryant’s memory. It was also a sign that he’s ready to write a new chapter. He’s no longer tied to any brand, but he remains the face of a mission that goes far beyond basketball.

 

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