Lexie Hull, one of Indiana Fever’s stars, led the team to the 2025 WNBA Playoffs. Against all odds, the franchise performed strongly, even though it lost the first game of the opening round. Beyond the professional basketball league, Hull is also making moves off the court and highlighting them online.
Her role in the starting lineup has paid off, as she currently averages 8.0 points, 3.3 rebounds, and 1.5 assists across four playoff games. She has achieved this despite missing key teammates due to injuries, including Caitlin Clark, Sophie Cunningham, Sydney Colson, Aari McDonald, Chloe Bibby, and Damiris Dantas.
A commercial path off the court
On Monday, before Game 2 against the Aces, Hull announced a new business partnership outside the WNBA. According to Athlonsports, the Fever guard posted behind-the-scenes photos on Instagram.
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The post featured a photoshoot with Dazzle Dry, a beauty and personal care brand known for its wide range of nail polish options. In the clip, Hull showed off her purple nails while wearing a Dazzle Dry basketball jersey with her No. 10.
The video caption read: “BTS from the set with @dazzle_dry 💅 Can’t wait to share more!” The post drew quick reactions from fans, including teammates Caitlin Clark and Sophie Cunningham. Clark commented, “that jersey goes hard,” while Cunningham supported Hull’s hand modeling, writing: “S/o to Will for helping step up the hand modeling.”
Hull has also partnered with Portland Gear, Athleta, SALT & STONE, and Aflac. With these collaborations, she is steadily building a career beyond the WNBA while still giving her all for Indiana Fever, who face the Aces this Tuesday at 9:30 p.m. ET.
