Tom Brady breaks records at FOX, but Gisele Bündchen beats him in earnings

Tom Brady has dominated the gridiron, stepped into broadcasting, and expanded into business. But there’s one arena where his ex-wife, Gisele Bündchen, still leads with authority: finances. According to TheSportsRush, even though Brady signed a historic $37.5 million annual deal with FOX as a sports analyst, he still earns $2.5 million less than the Brazilian supermodel.

Gisele Bündchen, who held the title of highest-paid model in the world for 14 consecutive years, continues to bring in close to $40 million annually. That figure is possible thanks to her diversified empire. Her portfolio includes personal brands like Sejaa Skincare and Ipanema sandals, plus collaborations with luxury labels, high-end real estate in Florida, and a bestselling autobiography. Her ability to reinvent herself off the runway has been as sharp as Tom Brady’s precision in the red zone.

 

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Athletic legacy meets business ambition

Tom Brady, for his part, has turned his athletic legacy into a business platform. Beyond his FOX contract, he leads TB12, his health and performance brand; BRADY, a sportswear line; and 199 Productions, his content company. Over his NFL career, he amassed more than $473 million through salary and endorsements with brands like Under Armour, Aston Martin, and Subway. His transition into media has been seamless—but still not enough to surpass Bündchen’s earnings.

The comparison between Tom Brady and Gisele Bündchen isn’t just a financial curiosity. It reflects two post-divorce success stories that have taken different but equally ambitious paths. While he remains tied to sports from a new angle, she continues to build a global brand that goes far beyond fashion. Both are icons in their industries, but today, at least in numbers, Gisele is ahead.

 

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That gap could narrow in the coming years, depending on how long Tom Brady stays on television and how far his off-camera ventures go. But for now, she’s winning the scoreboard. And in this game, there’s no overtime—just strategy, vision, and consistency.