On Tuesday, Travis Kelce revealed his engagement to Taylor Swift through a shared Instagram account. Shortly after, the Chiefs’ tight end shocked his followers with another post on his personal account.
It seems August 26 was Kelce’s chosen day for big news. Through an IG reel, he unveiled a new project. This year promises more than just NFL action—it also brings major business collaborations.
A major fashion partnership
According to The Sports Rush, Travis Kelce announced a collaboration with American Eagle, the clothing and accessories retailer. His own sportswear brand, Tru Kolors, is part of this partnership. The goal is to blend sports, fashion, and culture in a unique way.
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“We had so much fun creating this collection and we can’t wait to see everyone rocking it,” said Kelce. “I’ve had to keep my excitement about this collab a secret for almost a year. It was an incredible opportunity to partner with an established brand where both sides were truly involved in every design decision and creative process that brought the ‘AE x TK’ collection to life.”
The AE x Tru Kolor collection launched on August 27. The release will roll out in two waves, with the second drop scheduled for September 24.
Fans quickly reacted to Kelce’s post. One wrote: “Good timing, American Eagle… good timing.” Another commented: “Okay, being engaged looks good on him! And I love the cardigan nod!”
“Travis, we were looking for a different video,” one fan joked, referencing his engagement announcement with Swift. Another added: “Dude acting like he didn’t break the Internet yesterday.”
