Kylie Kelce sparks online debate as Caitlin Clark leads WNBA protest

The WNBA is undergoing a moment of transformation, and Caitlin Clark, the rising star of the Indiana Fever, is right in the middle of it. The push for a fairer revenue split in the league has gained momentum, and Clark has become the face of this new generation of athletes demanding change. She’s joined by influential voices like Kylie Kelce, who weighed in with sharp commentary on her podcast Not Gonna Lie.

The wife of former Eagles center Jason Kelce, Kylie Kelce jumped into the debate over pay equity in the WNBA. She publicly supported players like Caitlin Clark and Napheesa Collier, who are leading the charge for a more balanced revenue distribution.

No sugarcoating

Kylie Kelce didn’t hold back. While breaking down the WNBA’s financial structure, she dropped a line that went viral: “F**k around and find out.” It wasn’t just a bold statement—it was a clear show of solidarity with the players demanding their fair share.

According to Sportskeeda, athletes like Caitlin Clark currently receive just 9% of the league’s total revenue. That number becomes even more controversial when you consider that the WNBA’s new media rights deal is projected to bring in $2.2 billion by 2026—six times more than the previous agreement.

A bigger slice of the pie

In this context, Kylie Kelce emphasized that the protest isn’t about matching NBA salaries. It’s about reassessing the percentage players earn within their own league, especially given the economic growth they’ve helped generate. “They’re not asking for what the men make. They’re asking for a fairer slice of the pie they helped bake,” she said on her show.

During the recent All-Star Game, several players wore shirts with protest messages, and the gesture didn’t go unnoticed. Caitlin Clark, for instance, continues to dominate headlines, and her popularity has driven up viewership and fan interest in the WNBA.

Kylie Kelce absolutely just COOKED while speaking on WNBA compensation debate. pic.twitter.com/AUfbK6Vd31

— Krysta (@Krysta____) July 24, 2025

A female perspective

What makes Kylie Kelce’s stance especially compelling is that her activism goes beyond words. A former field hockey player at Cabrini University, she knows firsthand what it means to compete, grind, and be underestimated. Her athletic background gives her a perspective that resonates with countless women who’ve faced similar challenges across different levels of sport.

This conversation also touches deeper structural issues. As players like Caitlin Clark raise the bar on the court and in the media. The fight for a fair revenue share becomes unavoidable. It’s not just about numbers. For Kylie Kelce, it’s about recognizing the role these athletes play in building the WNBA into a thriving industry.